1) Who we are

“Apex Granite Outlet” (“Apex,” “we,” “us”) operates kitchen & bath materials showrooms and sells products such as kitchen cabinets, countertops, stone slabs, sinks, vanities, and accessories.

2) Information we collect

Information you provide

• Contact details: name, phone number, email address, company (contractor/designer), and preferred showroom.
• Project details: measurements, material preferences, photos you upload, notes, and budget/timeline info.
• Transaction details: items purchased, order history, and customer service communications.

Information collected automatically

• Device and usage data: pages viewed, clicks, approximate location (from IP), browser/device type, and referral sources.
• Cookies and similar tech: to keep the site working, remember preferences, measure performance, and support advertising.

Information from third parties

• Analytics & ad platforms: aggregated performance data from services like Google Analytics and advertising partners.
• Payment processors: if you checkout online, payments are handled by payment providers; we do not store full card numbers.

3) How we use your information

• Respond to quote requests, inquiries, and customer support messages.
• Provide products and services, process orders, and manage fulfillment/pickup.
• Improve website experience, inventory presentation, and showroom communications.
• Send service messages (order updates, confirmations, appointment reminders).
• Marketing (where permitted): promotions, product updates, showroom events, and remarketing ads.
• Security and fraud prevention; compliance with legal obligations.

4) Cookies, analytics, and advertising

We may use cookies and similar technologies to operate the site, understand performance, and support advertising. You can control cookies in your browser settings. Some features may not function properly if cookies are disabled.

Do Not Track: Some browsers offer “Do Not Track” signals. Because there is no consistent industry standard, our site may not respond to all such signals.

5) How we share information

We may share information with:

• Service providers: website hosting, form tools, analytics, advertising, and customer support systems.
• Payment processors: to complete transactions (if applicable).
• Operational partners: logistics/warehouse support when needed for delivery or pickup coordination.
• Legal & safety: if required to comply with law, protect rights, or prevent fraud.

We do not sell personal information in the traditional sense. Some advertising/analytics tools may be considered “sharing” under certain state privacy laws (see the “Your Rights” section).

6) Data security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure, so we cannot guarantee absolute security.

7) Data retention

We keep personal information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the type of data and purpose.

8) Children’s privacy

Our website and services are not intended for children under 13, and we do not knowingly collect personal information from them.

9) Your privacy rights

Depending on where you live, you may have rights to request access, correction, deletion, or portability of your personal information. You may also have the right to opt out of certain advertising uses.

California residents (CPRA)

• Right to know/access: request the categories and specific pieces of personal information we collected.
• Right to delete: request deletion of personal information, subject to exceptions.
• Right to correct: request correction of inaccurate personal information.
• Opt out of “sharing” for cross-context behavioral advertising: request that we stop sharing data for targeted ads.
• Non-discrimination: we won’t discriminate for exercising your privacy rights.

10) Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above.

11) Contact us

For privacy questions or requests, contact us and include the subject line “Privacy Request”.

If you have multiple showroom addresses, keep this as a single “privacy contact” address and link to your Contact page for locations.