"Apex Granite Outlet" (also referred to as "Apex," "Apex Home Outlet," "we," "us," or "our") operates kitchen and bath materials showrooms across California, selling products including kitchen cabinets, countertops, stone slabs, sinks, vanities, flooring, and accessories.

This Privacy Policy applies to all Apex-affiliated locations and brands, including ApexGraniteOutlet.com and ApexKitchenExpo.com, as well as any interactions with our showrooms, phone lines, and contact forms.

• Contact details: your name, phone number, email address, company name (for contractors and designers), and preferred showroom location.
• Project details: measurements, material preferences, photos you upload, design notes, budget range, and project timeline.
• Transaction details: items purchased or quoted, order history, payment method type (not full card numbers), and customer service communications.
• Showroom visits & calls: if you visit a showroom or call us, staff may record notes from your consultation to follow up effectively.

• Device & usage data: pages you visit, links clicked, time on site, approximate location (derived from IP address), browser type, and device type.
• Cookies and similar technologies: used to keep the site functional, remember preferences, measure performance, and support advertising campaigns.
• Referral sources: how you arrived at our site — such as a Google search, a social media post, or a direct link.

• Analytics & advertising platforms: aggregated and anonymized performance data from services such as Google Analytics and advertising networks.
• Payment processors: if you complete a purchase online, payment is handled by a third-party processor. We do not store or receive your full card number.

We use the information we collect for the following purposes:

• Respond to your inquiries: quote requests, product questions, customer support, and showroom appointment scheduling.
• Fulfill orders and services: process purchases, coordinate delivery or pickup, and manage fabrication services.
• Improve our website & showrooms: analyze how visitors use our site and showrooms to make improvements to inventory presentation, navigation, and service quality.
• Send service communications: order confirmations, pickup/delivery updates, appointment reminders, and important policy notices.
• Marketing (where permitted): promotional offers, product announcements, showroom events, and relevant remarketing ads — you can opt out at any time.
• Security & fraud prevention: protect the integrity of our systems, detect fraudulent activity, and comply with legal obligations.

We use cookies and similar tracking technologies to operate our site, understand how visitors interact with it, and support our advertising efforts. You can control cookies through your browser settings, though disabling some cookies may affect site functionality.

We do not sell your personal information to third parties in the traditional sense. However, some advertising and analytics tools may qualify as "sharing" under certain California privacy laws. We are transparent about who may receive your data and why:

• Service providers: companies that help us operate our website, forms, email systems, analytics, advertising, and customer support — bound by confidentiality agreements.
• Payment processors: third parties that handle online payment transactions on our behalf. They are PCI-compliant and do not share your card data with us.
• Operational partners: logistics or warehouse support when coordinating delivery or pickup of your order.
• Legal & safety disclosures: when required by law, court order, or to protect the rights, property, or safety of Apex, our customers, or others.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity subject to this same policy.

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted website connections (HTTPS), access controls, and secure third-party platforms.

We retain personal information for as long as necessary to fulfill the purposes described in this policy — including providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing our agreements.

• Customer order records are retained for a minimum of 5 years in accordance with California business record requirements.
• Quote inquiries and contact form submissions are retained until your project is complete or for up to 2 years if a transaction was not completed.
• Website analytics data is typically retained in aggregated form for up to 26 months per platform defaults.
• Marketing opt-out records are kept indefinitely to honor your preferences.

When data is no longer needed, we delete or anonymize it in accordance with our internal data management practices.

Our website, products, and services are intended for adults and professional use. We do not knowingly collect personal information from children under the age of 13 (or under 16 for certain California privacy purposes).

If you believe a child has submitted personal information to us, please contact us immediately at sales@apexhomeoutlet.com and we will promptly delete the information.

Depending on where you live, you may have specific legal rights regarding your personal information. California residents are covered by the California Privacy Rights Act (CPRA). We honor these rights for all of our customers.

You may designate an authorized agent to submit requests on your behalf. We may require written proof of authorization and may verify your identity directly before honoring the request.

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.